The story behind Saria & Co Diamonds

In the heart of Antwerp, the world’s renowned City of Diamonds, a legacy of craftsmanship and passion was born. In 1995, master jeweler Simon Sariashvili and his wife Elena founded a small atelier under the name Emerald Diamonds. Guided by an unwavering dedication to artistry and perfection, they created pieces that celebrated life’s most precious moments. Each jewel was, and still is, a reflection of timeless beauty and meticulous handcraft. Over the years, their commitment to excellence and authenticity established a reputation that transcended borders. Their creations were more than adornments; they were expressions of emotion, designed to last lifetimes.

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As the family tradition evolved, Simon and Elena’s son Yaniv, together with his wife Monica, brought new vision to the heritage. Honoring their roots while embracing innovation, they reimagined the brand and opened a second boutique — unveiling Saria & Co.

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Saria & Co represents the harmonious blend of heritage and modern elegance. Every piece is handmade to perfection, shaped by skilled artisans who understand that true luxury is born of patience, precision, and purpose. We believe that the creation of fine jewelry mirrors the pursuit of every dream. At Saria & Co we believe that it takes time, effort, and an uncompromising devotion to excellence.

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Each jewel we craft is a masterpiece of design and emotion, meant not only to adorn but to endure. We see jewelry as a living heirloom, an embodiment of love, memory, and legacy that will be cherished and passed down through generations.

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To ensure complete confidence and peace of mind, every Saria & Co creation is accompanied by a certificate of authenticity and protected by a lifetime warranty — a reflection of our promise to uphold the highest standards of quality and integrity.

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At Saria & Co, we do not simply create jewelry.
We create legacy — one piece at a time.